When it comes to restaurant marketing, the one thing that most people get hooked on is a discount or coupon. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing materials.
On the other hand, mobile marketing coupons for restaurants offer the same benefits as paper coupons, but with less overhead costs and expenses. In addition, coupons via SMS have a high rate of redemption compared to traditional coupons.
Most people own cellular phones and many of them, or perhaps most of them, always carry their mobile devices with them. Therefore, your SMS coupons are likely to be read by consumers just minutes after you send them out.
To understand mobile marketing coupons, refer to the name itself. It is one effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon. Your campaign will be easily received without having to scan on papers and wait for magazine issues. Unlike the traditional paper coupons, mobile coupons are not easy to lose and maintain dignity in redemption.
By far, redemption rates for SMS is higher than paper coupons because they are easier to claim as most people always have their mobile phones with them. This convenience alone is a contributing factor to the success rate of mobile coupon redemption.
Another thing is that, SMS text coupons are more convincing thus increasing the rate of your sales. As reports show, coupons sent via text appeals to more customers compared to the paper ones. Mobile coupons are more talked about and shared by many people. If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too. Now, you have easily added even more people to your mobile list without doing any extra work.
Using mobile marketing coupons for your restaurant is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your restaurant in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.
If you don’t use SMS messages for marketing now, a great way to start is with Twitter. Twitter is essentially SMS marketing and most people read their Twitter messages from their mobile device. As your customers follow you on Twitter you can send out “tweets” and let them know about today’s specials or offer a coupon.
Once you’ve seen the benefits of mobile marketing using Twitter than you can graduate to a more formal SMS program where your customers opt-in to receiving text messages from you. Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.
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